OUR ROADMAP
Mass activation for COP28
AT COP28 THE PARTNERS OF THE EAC COALITION AND REWIRED EARTH SHARED THE SUSTAINABILITY PRIORITIES OF OVER A BILLION PEOPLE FROM RIGHT ACROSS THE GLOBE.
The Global Sustainability initiative uses the UN SDGs as a common language for understanding where businesses, policymakers and community organisations should focus their attention if they want to address the sustainability priorities of diverse stakeholders while meeting their contextual needs – and in doing so mitigating the worst effects of climate change.
Supported by over 1,000 businesses and 500 charities, the campaign is unique in its ability to reach individuals in every corner of the world.
At a time when individuals often feel lost and powerless to act, the largest data gathering exercise ever conducted will allow everyone to share their values in a way that can inform meaningful change, while demonstrating the collective impact of diverse contextualized approaches.
Other partners including MTN, Microsoft, PwC and Citigroup have already committed to using the outputs to develop new, innovative products and services. The ambition is to reach at least half of the global population by the end of 2025, and the initiative has already raised $2 billion for not-for-profit organisations, as part of a global impact fund.
THE COP28 STORY IMAGINED
Rewired Earth
Transforming financial markets into the most protective force on the planet
UN Secretary-General António Guterres, commenting on the initiative:
“This is a historic moment for sustainability efforts globally; for the first-time individuals from right across the world will share their sustainability priorities, and in doing so, ensure that the market effectively rewards those organisations that are demonstrably doing the right thing for people and our planet.”
Release Roadmap
MARCH - APRIL 2023
Maximise Buy-in
Identify local partners and contextual input critical to success
Impact fund established
Identify and map charities to form part of the coalition (and map against SDGs)
Initiative funding secured
May - June 2023
Build Out
Customising the Rewired Demand tool, maximising security, privacy considerations and individual unique identifiers
Build additional awareness across supranational bodies
Continue building out PR and media relationships
September 2023
Mass Release
Through mobile networks, press, social media and other identified routes. Live activation events, documentary, academic research, etc.
November 2023
Post COP 28 Actions
First results publicly released at COP28
Including: Gamification;
Impact development;
Follow-on surveys; book; full documentary release
MARCH 2023
Activate
EAC and Rewired Earth
join forces and sign MOU
MARCH - APRIL 2023
Initiative Set-Up
Identify additional supporters from existing Rewired Earth community and beyond
Engage key initiative delivery partners and roles
Set up project delivery office
Produce detailed activation and comms plan
July - August 2023
Test Launches
Smaller-scale local surveys to stress-test capability and delivery ahead of mass activation
Comms Readiness
Completion of all content and distribution routes including social media, print etc
October 2023
Rewired team to start analysis ahead of COP28
THE DATA
Kantar Data
THE AGGREGATED VIEWS FROM OVER 1 BILLION PEOPLE, WILL ENABLE US TO CREATE AN OVERALL VIEW OF WHERE VALUE SITS AND REAFFIRMS THE BUSINESS CASE FOR SUSTAINABILITY.
The SDG square enables us to capture a view from each individual (as investors, consumers, and employees) about what they care about.
Knowing that 90% of your potential customer universe (of $50trillion market) cares about “Climate Action” underpins the creation of a $45trillion value pool for those companies that can deliver products, services and a business approach that demonstrates climate sustainability.
Below you can see some results of our collaboration with Kantar, taking a representative sample from 30,000 people in 33 countries.
South Africa
India
Brazil
UK
Least Care to Most Care
Rewired Earth
Transforming financial markets into the most protective force on the planet
Brazil Results 2021
1.
Climate Action outside of the top 4 priorities across the whole population; however it was very much a key concern of the 16-22 demographic.
2.
Reduced inequalities and gender equality much more important as you move down the age groups.
3.
An initial review of the November 2022 results shows climate action has increased in priority across the whole population, alongside decent work and economic growth.
Brazil
Male
Female
Age 16-22
Age 23-35
Age 36-55
Age 56-80
Least Care to Most Care